Until its recent purchase by Rogers Business Services for nearly $500 million, Atria had grown to become Ontario’s third-largest fibre-optic network. Atria delivers high-speed, reliable business Internet access and data services to meet today’s growing business communications demands. Business continuity services at a state-of-the-art data centre include data storage, server back-up, and co-location for protection against downtime losses in revenue and productivity.

Atria Networks began its corporate life as FibreTech Telecommunications, a local "utelco" (utility telecommunications company) that was growing, slowly but surely, and needed to change its entire identity and positioning in the marketplace. Early issues included poor advertising strategy and marketing support for business development. Limits to growth were identified early: geographic constraints as a utelco, and a lack of recognition for sophisticated services beyond supplying an Internet "pipe" or fibre-optic cable.

Concurrent to changes in corporate structure (FibreTech merging with FibreWired of Guelph) was a clear and immediate need for a new name and brand to demonstrate a stronger, more dynamic presence in the business marketplace.

After conducting an extensive brand audit, internally and with key partners, COPP came up with a process to "reframe" the FibreTech identity and create an entirely new and original entity – Atria Networks - that would carry the company forward as it looked to expand its Ontario market share through acquisition and merger.

Strategic marketing, creating an original Atria brand and constant work on brand direction helped achieve dramatic revenue growth throughout Ontario over a 5 year period. Using a successful merger and acquisition strategy and a cost-effective approach to marketing, one that included extraordinary direct marketing success (with the creatively recognized "Island of Downtime" bottle campaign), Atria has surpassed its goals for revenue for the last three years. In 2010, sales goals for the entire year were reached in just eight months.

Print Magazine Campaign - Caged in by Copper

Print Magazine Campaign - Caged Internet for Business

Retail Consumer Collateral - A Snail Made of Copper