Strategy
Strategy development varies depending on marketing objectives and/or project needs. Our philosophy is to analyze each situation carefully, with respect for its unique conditions and parameters. In some cases, full marketing plans are necessary; for others, a focus on brand strategy and positioning is the critical factor.
Program Development
"Strategy is execution." Coming up with a perfect marketing/brand strategy is just the beginning. Once you've decided on a clear direction, the timely, effective execution of campaigns and programs is essential. Quality work. On time and on budget.
Creative
Bottom line, customer-facing communications must be compelling, created with clear insight about target consumer motivation. Effective creative work grabs attention, motivates action and leads to the decision to buy.
Social Media
Not all products or services benefit from substantial social media investment, and this discussion is too often lost in the rush to "dialogue" with consumers. Some brands benefit, with the right product, the right strategy and the proper allocation of resources. We help clients make decisions on where and how to engage the social network.
Web Design & Development
Great looking websites are one thing. What about sites that simply impress visitors with the speed and utility? These are the sites that drive traffic and increase ROI. The beauty of creating in digital space is the ability to improve effectiveness over time, with real data. That's exciting web development; for us, and our clients.
Partners
To achieve outstanding results, you need the right partners. We are fortunate to work in a highly innovative part of Canada, rich in cutting-edge talent, with many small, progressive companies expert in everything from multi-media software to video animation.
Positioning & Alignment
As marketing options become increasing complex, a focused brand platform is crucial. The best creative work is remarkable, simple and elegant. It engages the consumer in a way that best optimizes the medium. Digital or print, the message must align and inspire.
Research
Go deep, or go home. Deep consumer insight is the foundation of communications that compel consumers to act. Sometimes research comes from the field; sometimes from our research partners. Wherever the source, it makes tough decisions easier and positions them best for success.
Identities
From its inception, COPP has been recognized for its exceptional work in designing and developing corporate, product and brand identities.
