As part of a 360 degree marketing strategy, a new website for Next Energy's Earth Point project was developed. Brand positioning focused on making geothermal easy and affordable for home or commercial developments.
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PeaceWorks, a social enterprise in the software/technology market, required revitalized tech branding, while maintaining cause-defined vision. Developed: marketing strategy, website, all collateral, logo/identity standards.
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To simplify identification of TORLYS products, according to new dealer/trade strategy, new packaging for all product line was designed and field-approved.
Innovative platform developed for (usually ho-hum) annual retailer promotion. New and successful strategy included co-op ad "blitz", dealer signage/materials, online coupons and ads, web development.
Sub-branded flooring product lines, Hardwood and Leather, were positioned for slightly different decor consumers, and given a unified look that added value to the overall TORLYS brand.
Advertising and innovative in-store collateral were key elements in the successful "Create a Sensation" launch of TORLYS Leather Floor. Sales and back orders flowed immediately to great acclaim by its dealer network.
In-store displays and supporting graphics were also developed as part of a comprehensive national merchandising program for the "Create a Sensation" launch campaign TORLYS Leather Floors.
Over 70,000 trainees visit the Smart Serve site annually to learn Ontario Liquor Laws, how to serve alcohol responsibly and sign-up for online certification. A massive overhaul of the Smart Serve website included COPP design and content, coordination with Liferay (CMS) developers and learning platform (LMS) experts.
To attract online traffic away from non-authorized sites and reduce in-house customer service time, Smart Serve asked COPP to create its own branded "Smart Serve Answers" micro-site, with a specially designed and programmed FAQ search engine.
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Covarity, the North American leader in commercial loan monitoring software, needed new brand look and messaging for its website as part of a major marketing push to grow and consolidate financial services clients in the U.S. banking sector.
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The largest United Way service agency in the region, KW Counselling is a long-standing client, with many pro bono projects. Shown here is a redesigned presentation jacket for brochures and cards for individual programs, a modular system that allows for cost-effective updates as programs are added.
Across North America, the City of Guelph is a renowned municipal leader in water conservation. Building public interest in a new program to replace old humidifiers (a hidden source of water waste) included a new website, print and radio advertising and collateral.
To compete effectively with mega-competitors like Bell and Rogers, Atria and Copp developed a brand strategy that conveys a personality in promoting a clear Unique Value Proposition: speed and reliability. IT decision-makers understood and propelled this fibre-optic telecom to exponential new business growth.
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Essentially a utility-based venture targeting a rural consumer base, Lifetime Energy required a striking new look and bold messaging to make its mark on a tough-to-reach sector. Billboards, bought strategically in key markets, proved successful.
The guide highlights the opportunities of residence life and features a poster-sized map of the campus. SJU has been part of the Waterloo Region since 1865, and was co-founder of the University of Waterloo.
For one of Toronto's largest heating and cooling supply companies, COPP created a series of eye-catching (and uniquely 'homestyle') ads to be featured an outdoor advertising campaign.
COPP provided branding, included the original name and searches, for Quest Geothermal, aligned its key messages, and created brand identity, image, advertising and collateral support.
Heartwood Place is a unique and visionary building/residential solution for affordable housing. Competing for funding is always a challenge. COPP assisted with various initiatives and marketing assistance, including their annual "Homes, Gardens & All That Jazz" fundraiser.
A non-profit, the Threshold School of Building located in Hamilton, Ontario, combines hands-on experience and construction training for at-risk youth by working on community housing projects.
This website helps women who have experienced abusive relationships develop financial independence. The 7 Learning Modules take the readers through a series of steps that educate, inspire and teach skills to manage money. » Visit website
Copp won this contract in competition with three Toronto-based agencies. This publication outlines Manulife's activities dedicated to corporate governance, environmental practices and charitable contributions in 2011. Copp is working closely with the Corporate Citizenship group to complete the 2013 publication and communications.
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In March 2012, Rogers executives asked that we be brought in to offer suggestions on how to rebuild their website and bring its sales support up to speed. They accepted our proposal and the website was turned around in less than eight weeks. Their staff were thrilled; we are now the agency of record for Rogers Business Solutions. » View Website
Marketing collateral material used for a variety of purposes. Oringally developed for direct marketing campaigns, the themes were re-worked for additional use at sales meeting and conferences.
Knell needed a publication to inform clients, architects and designers about new products and industry developments. A warm, human touch was a key requirement. We produced a captivating newsletter that features product news, case studies and interviews. » View PDF Newsletter
Icyenene spray foam insulation is an industry leader whose products are sold in more than 30 countries. They required international dealer advertising to focus on key benefits of their products. We created a campaign showing Icynene's dramatic advantages for sound and draft proofing, and insulating for comfort in hard-to-reach spaces.
This Canadian leader in geothermal heating and cooling asked Copp to write and develop a comprehensive manual for their dealers. It spans everything from Government Rebate programs, Sales Support and National Advertising to Dealer Advertising and Co-op Programs.
This animation demonstrates how geothermal energy works. Detailed interactive frames clearly show how the system is incorporated in a home or business, and outline its benefits.
» Click here to see the interactive video.
The "GO WILD" themed campaign generated lots of enthusiasm and motivation for dealers. The gorilla poster alone was a coveted piece, with customers begging for their own copy.
Cork and Leather Book.
A luxurious inspiration book that focuses on the performance of TORLYS Cork and Leather flooring.
» View PDF Cork and Leather Book
VIrtek IRIS is a highly advanced 3D laser projection technology used in heavy equipment manufacturing. Copp created their detailed brochure, including all design, photography and copy writing.
Virtek asked COPP to design a User Interface that was intuitive, fluid and easy to use, without compromising any of its capabilities.
Terago needed to reach new business internet customers. COPP met this challenge with an attention-grabbing direct-mail piece that pokes fun at the limitations of larger providers, and followed up with online eblast and promotional splash page.
This TORLYS app is a comprehensive sales tool for dealers to use on the floor with customers. It demonstrates their broad product range, decor ideas, and how TORLYS flooring is constructed. A uniquely developed value calculator even lets customers see the long terms costs of TORLYS flooring when compared with their competitors.
Copp was selected as agency of choice to handle all launch communications - including naming, branding, UI creative and advertising - for VIrtek IRIS, a highly advanced 3D laser projection technology used in heavy equipment manufacturing. A key part of the launch strategy was an in-depth, CG enhanced demonstration video.