PeaceWorks, a social enterprise in the software/technology market, required revitalized tech branding, while maintaining cause-defined vision. Developed: marketing strategy, website, all collateral, logo/identity standards.
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To simplify identification of TORLYS products, according to new dealer/trade strategy, new packaging for all product line was designed and field-approved.

Innovative platform developed for (usually ho-hum) annual retailer promotion. New and successful strategy included co-op ad "blitz", dealer signage/materials, online coupons and ads, web development.

Sub-branded flooring product lines, Hardwood and Leather, were positioned for slightly different decor consumers, and given a unified look that added value to the overall TORLYS brand.

Advertising and innovative in-store collateral were key elements in the successful "Create a Sensation" launch of TORLYS Leather Floor. Sales and back orders flowed immediately to great acclaim by its dealer network.

In-store displays and supporting graphics were also developed as part of a comprehensive national merchandising program for the "Create a Sensation" launch campaign TORLYS Leather Floors.

Over 70,000 trainees visit the Smart Serve site annually to learn Ontario Liquor Laws, how to serve alcohol responsibly and sign-up for online certification. A massive overhaul of the Smart Serve website included COPP design and content, coordination with Liferay (CMS) developers and learning platform (LMS) experts.

To attract online traffic away from non-authorized sites and reduce in-house customer service time, Smart Serve asked COPP to create its own branded "Smart Serve Answers" micro-site, with a specially designed and programmed FAQ search engine.
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Covarity, the North American leader in commercial loan monitoring software, needed new brand look and messaging for its website as part of a major marketing push to grow and consolidate financial services clients in the U.S. banking sector.
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The largest United Way service agency in the region, KW Counselling is a long-standing client, with many pro bono projects. Shown here is a redesigned presentation jacket for brochures and cards for individual programs, a modular system that allows for cost-effective updates as programs are added.

Across North America, the City of Guelph is a renowned municipal leader in water conservation. Building public interest in a new program to replace old humidifiers (a hidden source of water waste) included a new website, print and radio advertising and collateral.

To compete effectively with mega-competitors like Bell and Rogers, Atria and Copp developed a brand strategy that conveys a personality in promoting a clear Unique Value Proposition: speed and reliability. IT decision-makers understood and propelled this fibre-optic telecom to exponential new business growth.
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Essentially a utility-based venture targeting a rural consumer base, Lifetime Energy required a striking new look and bold messaging to make its mark on a tough-to-reach sector. Billboards, bought strategically in key markets, proved successful.

The guide highlights the opportunities of residence life and features a poster-sized map of the campus. SJU has been part of the Waterloo Region since 1865, and was co-founder of the University of Waterloo.

For one of Toronto's largest heating and cooling supply companies, COPP created a series of eye-catching (and uniquely 'homestyle') ads to be featured an outdoor advertising campaign.

COPP provided branding, included the original name and searches, for Quest Geothermal, aligned its key messages, and created brand identity, image, advertising and collateral support.

Heartwood Place is a unique and visionary building/residential solution for affordable housing. Competing for funding is always a challenge. COPP assisted with various initiatives and marketing assistance, including their annual "Homes, Gardens & All That Jazz" fundraiser.

A non-profit, the Threshold School of Building located in Hamilton, Ontario, combines hands-on experience and construction training for at-risk youth by working on community housing projects.